Obermaier_Delena_Documenting the Tesla Takedown movement

Title: Obermaier_Delena_Documenting the Tesla Takedown movement
Description: This collection consists of digital-born materials documenting the Tesla Takedown movement and related anti-Tesla / anti-Elon Musk actions that began in February 2025 and are still ongoing as of April 2025. The digital objects range from interactive webpages to still and moving images and audio. The collection includes reactionary and other right-wing responses to the movement, including content coming directly from Elon Musk. This collection documents the movement as both a grassroots organizing effort and the general "culture war" that has developed around Tesla in response to Musk's Department of Government Efficiency (DOGE).

Tesla owners are rebranding their cars
Instagram post by COURIER featuring images of Teslas whose owners have replaced all Tesla branding with the logos of other cars.
Cybertruck Hunters anti-Musk projection
Video of people following a Cybertruck and projecting anti-Musk imagery onto the rear of the car.
Tesla Takedown : A peaceful protest movement website
Website detailing the Tesla Takedown movement, including ways to get involved, resources about Musk, DOGE, and Tesla, press on the movement, a user story submission page, and information about getting a city council Tesla divestment resolution passed in your town.
#TeslaTakedown : The Strategy
Video posted by Edward Niedermeyer on his YouTube channel about Tesla Takedown strategy.
#TeslaTakedown Action Network campaign page
Action Network (an open organizing platform) webpage for the #TeslaTakedown campaign, sponsored by #TeslaTakedown (based in Seattle, WA). The site includes an interactive map of the locations of each #TeslaTakedown-organized action and event pages for each action across the United States, Canada, and Europe. As of 2025-04-13, the site continues to be updated as new actions are planned.